Getting ready for the Holiday season? Yes, really.

Even though just about everyone is away in August, this should be one of your busiest months in the office. Getting ready for the Holiday season? Yes, really. Assuming you do not already follow the publishing industry’s seasonal calendar (there is one?), then let me remind you that August should be a very busy time for you. It is 120 days away from the Holidays. And that means it is time for you to get…

An intriguing read on basic human rights.

I simply had to include this link to an article you simply have to read. Makes no difference which side of the political spectrum you occupy. You will be reasonably outraged… and yet… maybe not, if you subscribe to the basic premise. Link to article I don’t think I need, or even want, to make any commentary. I would love to, but no matter what I say or which side I align with, I will…

Have you ever considered “joint marketing” with another publisher?

Have you ever considered “joint marketing” with another publisher? Doubles your market and cuts costs in half. Why not? Here is another quickie and no-brainer idea… yet, very few publishers ever even consider doing this. So, I guess it is up to me to suggest it. This is why you count on my newsletters… for great ideas, good ideas, and sometimes, ordinary ideas that you wouldn’t have thought of yourself. ADV: It is but one of the…