Have you ever considered “joint marketing” with another publisher? September 5, 2017 – Posted in: Blog

Have you ever considered “joint marketing” with another publisher? Doubles your market and cuts costs in half. Why not?

Here is another quickie and no-brainer idea… yet, very few publishers ever even consider doing this. So, I guess it is up to me to suggest it.

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Almost all publishers have a ‘complementary’ publisher with whom you could market. For example, if you publish supplemental books for high school students and you know a publisher who publishes supplemental books for elementary students… why not get together? Exchange lists? Or let the other publisher send your promotional materials to his/her list while you do the same for him/her?

You are non-competitive, and yet, reach much the same customer base and would both benefit from this exchange/working together arrangement without siphoning off business from the other.

There are many ways to make this work:

• You can do equal number mailings of each other’s materials.
• You can set pricing and discounts and actually ‘sell’ each other’s products to your own customers.
• You can examine which products or product sets might be ‘combined’ and the ‘joint products’ could be sold to both markets.