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AUTHENTIC SELLING, 2015, Paper, 5½ x 8½ , 201 pages
How to Boost Your Sales Performance by Being Yourself (of all things!)
Boost your sales performance by coaching your clients through an authentic, respectful, and empathetic journey to success. Be proud of being a sales person by taking your life in hand, knowing why you do what you do, and taking care of yourself. Focus on the essentials of your life and your sales profession.
“Is selling an art or a science? Why is sales such an unpopular profession? How can its nobility be restored? What makes a salesperson truly successful over the long term? With the internet playing a more and more predominant role in business, what are the essential characteristics that will distinguish a salesperson as one of the best in their profession and make them a valued interlocutor sought after by their clients? If you are looking for the answer to these questions, this book is for you.”
– Edward Gaehwiler, Vice President and Member of the Board, IBM Switzerland
Combining 30 years of sales management experience at IBM with his passion for people, Guy Anastaze is an executive and sales management coach, positive psychology and behavioral change specialist, and an Enneagram expert. He is the founder and CEO of Anastaze Business Coaching Sarl. He graduated in Executive Coaching from the University of Cergy Pontoise (France), has an MBA from IMD Lausanne, a Doctorate 3rd Cycle from the University of Strasbourg and a PhD from the University of Geneva, both in Theoretical Physics.
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